AI Insights · Timothy · July 2025
Top 5 Personalization Apps in Nigeria: Q2 2025 Performance
Discover the performance trends of the top 5 personalization apps in Nigeria for Q2 2025, featuring insights on downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2025, the personalization app market in Nigeria saw varied performance across the top five apps. Here’s a detailed look at the trends for each app based on data from Sensor Tower.
Find Phone Anti-theft No Touch from Esame Marketing Limited showed a decrease in weekly downloads, starting at approximately 95K and ending the quarter at around 9.6K. Despite an initial revenue peak of about $17 in early April, the app saw no revenue in the subsequent weeks. Weekly active users fluctuated, peaking at 128K in early April and closing the quarter at 103K.
Edge Lighting - Always Display by Nexus IT & Data Solutions, launched late in the quarter, experienced a surge in weekly downloads from 20.4K to 72.7K. Active users mirrored this growth, rising from 12.1K to 125K by the end of June.
Make Money: Play & Earn Cash maintained a steady download rate, with a slight increase from 12.3K to 19K. Active users increased from 23.2K to 31.2K, indicating a growing user base despite no revenue generation during the quarter.
Zipper Lock Screen Wallpapers by Lutech Ltd showed a gradual increase in weekly downloads, reaching a peak of 28.7K in mid-June. Revenue saw a modest rise, peaking at $26 in May. Active users consistently increased, ending the quarter at 48.2K.
Launcher OS™ from Apps Genz experienced a steady download trajectory, peaking at 23.2K in early May. Weekly revenue varied, with a high of $79 in early April. Active users showed a robust presence, peaking at 284K in late May before slightly declining to 243K by the end of June.
These insights from Sensor Tower highlight the dynamic nature of the personalization app market in Nigeria, with significant variations in user engagement and revenue trends across different apps.
